Vicks: A Success Story

In 1890s Greensboro, North Carolina, pharmacist Lunsford Richardson is searching for a way to help his five-year-old son, who's suffering from croup. In his lab, he stirs up a salve made up of camphor, eucalyptus oil and vaseline, along with a heretofore unknown Japanese compound called menthol. This salve soon becomes world famous under the name Vick's VapoRub.

Forty years later, his son creates the first cough drops: "Vick Nose & Throat Drops" and "Vicks Medicated Cough Drops". After the end of WW II, the Richardson's begin producing in Germany as well.

Witnesses and original employees proudly recall the rise of the American firm in postwar Germany, and the family-style atmosphere of the early years, plus exclusive footage from the heady first days. Today, Wick supplies VapoRub and Cough Drops to 50 countries. Procter & Gamble took over the company in 1985, which employs 700 people in 34 countries, and earned the Factory of the Year Award in 2004.